TFW u Coke

“I feel Coke” ad campaigns.

1987 – Japan – I feel Coke

The Korean version, released a year later, features many nearly identical shots, shuffled in sequence.

1988 – Korea – I feel Coke

After watching these, I really felt Coke.

There are many more of these on YouTube. For all the 80s kitschy corporate sex appeal , they are really effective due to the hyper-expressive acting as well as the aggressive editing, constant motion, and idealization of youth.

It’s also interesting how the Coke being pulled out from ice is paralleled with the one-piece bathing suit woman emerging in slow motion from the pool. I mean it’s not always subtle, but it’s executed to make something hypnotic.

Also, I appreciate the impressive display of Coke based physical phenomena.


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